Selling the yellow jersey offers a compelling and long overdue analysis of the tour de france as a global commercial sporting spectacle it showcases the importance of the history of this particular sporting event both within french frontiers and beyond them. Selling the yellow jersey is a smart innovative and well researched work that demonstrates how the tour de frances fusion of sport media and commerce helped shape the global twentieth century. By eric reed selling the yellow jersey the tour de france in the global era hardcover on amazoncom free shipping on qualifying offers. Selling the yellow jersey the tour de france in the global era by dr eric reed associate professor of history at wku has been published by the university of chicago press. The tour de france is happening right now the 2015 edition started on july 4th and will continue until july 26th im excited to be able to share this interview with eric reed about his new book selling the yellow jersey the tour de france in the global era university of chicago press 2015
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